For Immediate Release
FENDI New York Book Signing a Huge Success; New Signings Planned
Jeanette Jaffe-Longoria Announces Plans for New Beachwear/Resort Product Collection –
JJL Love Jeanette
New York, NY - August 6, 2004:  FENDI New York hosted Jeanette’s first book-signing at their
luxurious boutique in New York in June.  Jeanette’s sage advice and humorous yet sexy approach
to dating after a certain age is something that aging baby-boomers will be sure to take note of.
Jeanette’s friends, such as Mary McFadden, Elsa Klensch, Marie Brenner, Bruce & Barbara
Winston, Colin Cowie and the late Eleanor Lambert all urged her to write her book,
Aphrodite and
Me,
as they too, have been inspired by this amazing, charming and exuberant woman.

Over 220 friends from all over the world came to the book-signing to celebrate – from London,
Morocco, Mexico City, Indonesia, India, as well as from Texas and California. Fendi was so thrilled
with the response that plans are underway to host similar book-signings at Fendi in Beverly Hills &
Aspen in the fall. As Jeanette still has a home in San Antonio, Saks Fifth Avenue will be hosting a
book-signing there in September. Please log on to our website: www.aphroditeandme.com and click
on the statue to see all of Jeanette’s celebrity friends at the Fendi Event!

As further testimony to her entrepreneurial spirit, Jeanette is creating several lines of products for
the body, home and kitchen. Her collection includes fragrant oils, treatment creams, perfumes and
rose water – all to enhance a woman’s feeling of wellbeing and sensuality, and an intoxicating array
of gourmet foods, spices, oils and vinegars for sumptuous ‘at-home’ entertaining – all spices and
everything nice for personal care and the home. And, in true Jeanette fashion, products in the area
of stimulating and sensual wellness products for women are being developed. In addition, her first
sexy, sensual and slinky Beachwear/Resort collection JJL Love Jeanette, includes sandals, bags
and pareos, and will be in stores this fall.

“Discovering sensuality and romance is part of our feminine core, and women must
never think they are too old to enjoy them!”
                                                Jeanette Jaffe-Longoria, author of
Aphrodite and Me

Jeanette had two wonderful, loving marriages: the first to Morris Jaffe with whom she had 6 children
in San Antonio, Texas, and the second to Octaviano “Chito” Longoria in Mexico City, with whom she
and her good friends include royalty, heads of state, ambassadors, writers, entertainers and
international dignitaries. In fact, Jeanette was named the Honorary Consul to the Kingdom of
Morocco for Mexico City and San Antonio by King Hassam II himself!

This first book
Aphrodite and Me by Jeanette Jaffe-Longoria is particularly timely as Jeanette’s
philosophy about life targets the largest segment of our population. The ever-growing female baby-
boom market now has a role model who defies the notion of aging. Jeanette Longoria, home-maker,
entertainer ‘extraordinaire’ Jeanette welcomes her friends and family who live all over the world and
she keeps in touch with them daily by cell phone and email!   Jeanette is truly the modern
Aphrodite!!
       View FENDI Event